According to Sam Oliver, CEO of LeadPro, an integrated lead generation and marketing platform, since the business was acquired by nurtur.group in October last year, it has seen phenomenal growth with its monthly revenue nearly trebling.
“Since the acquisition, we have taken on several new key clients as a result of the wider support of the group, receiving referrals from The Guild of Property Professionals, BriefYourMarket, Starberry and The Property Jungle. The collaboration between the brands within the group has really helped us to increase the number of accounts we have, growing by 25.40% between December 2021 and June 2022,” adds Oliver.
He notes that besides the access to a wider customer base and referrals, being a part of nurtur.group has also given LeadPro access to other industry professionals, resources and a business support structure that has allowed the business expand.
“Having the support and admin structure of a larger group, along with access to industry experts has really helped us to grow at a far quicker rate than we would have been able to otherwise. For example, we have had people like Damon Bullimore, Co-Founder of BriefYourMarket and Chief Technology Officer of the group, sit in on our technical planning calls, helping us with our roadmap and providing insight that has assisted us with some technology decisions we have needed to make regarding database structure for instance,” says Oliver. “Also having the likes of Compliance Officer, Paul Offley within the group, has ensured that we remain compliant and are following all processes within the business correctly. Chief People and Development Officer, Jennifer Scott-Reid has also helped us with our HR processes, onboarding new staff and putting together staff reviews. All of these aspects have been very useful and have assisted our progression over the past months.”
According to Oliver another benefit of having the backing of a larger group, is the negotiation power it provides when dealing with suppliers. “In the past we were paying a lot of money to other third-party, tech suppliers who handled various elements for our business. Since joining nurtur, we have either been able to negotiate better pricing or bring a lot of the technology in-house through the likes of brands such as BriefYourMarket. As a result we have not only been able to increase our revenue, but also reduce our costs,” he adds.
Oliver says that apart from the advantages to the business, there have been massive benefits to customers with the integration of the latest technology between the brands within the group. “Again, the support structure and input from various tech gurus within the group has enhanced all of the brands and their customer base. As a group we have more resources to develop digital products and services that will improve the customer journey. LeadPro now has more resource to invest in its products and a larger development team to ensure faster product development, which means greater product selection for both existing and future clients,” he concludes.
For more information about LeadPro or lead generation tools and services visit www.lead.pro or contact 020 8144 6244.