Leading proptech and marketing automation supplier, nurtur.group, has announced the successful integration of Loop Estate Agency Software into its ecosystem. According to Richard Combellack, Chief Commercial Officer at nurtur.group, this integration further strengthens the capabilities of BriefYourMarket, nurtur.group’s powerful marketing platform, by leveraging Loop’s advanced CRM functionalities.
Mark Bevan, Sales Director at Loop, expressed his enthusiasm about the partnership, stating, “We are pleased to partner with the nurtur.group to allow our software clients to seamlessly share their client data to the BriefYourMarket platform, enabling personalised communication and greater lead conversion. This latest integration partnership between Loop and nurtur.group is in addition to the already highly popular LeadPro service, further deepening the relationship between two innovative companies in the industry.” The collaboration will enable property professionals to harness the combined power of the respective technologies, delivering enhanced customer experiences and driving business growth.
Angi Cooney, Director at C residential, a member of The Guild of Property Professionals and a Loop customer, shared her positive experience with Loop, stating, “We made the switch to Loop as our CRM because it better aligned with our company’s needs and technology requirements.” Cooney also expressed excitement about the integration, as being part of the larger nurtur.group ecosystem offers additional benefits and opportunities for growth.
Cooney also highlighted the importance of having a well-designed website developed by The Property Jungle. This investment significantly enhanced her company’s profile and improved their Google ratings, leading to increased visibility and credibility in the market.
In addition to Loop and The Property Jungle, C residential has embraced BriefYourMarket, utilising the platform’s marketing automation capabilities. They have chosen to undergo quarterly mystery shops as part of the nurtur.group ecosystem, actively seeking feedback and identifying areas for improvement to enhance their company’s performance and customer satisfaction.
“As an award-winning company, C residential is well-positioned to navigate the housing market in 2023,” said Cooney. “The Guild umbrella and the larger ecosystem provide resources, expertise, and networking opportunities that contribute to our ongoing success.”
Combellack comments, “We are thrilled to have their positive feedback on the integration of Loop into our ecosystem and the value it brings to their business.” He adds that the integration will offer Loop’s software clients an efficient process for sharing client data with BriefYourMarket. By utilising BriefYourMarket’s marketing automation capabilities, property professionals can engage with their leads and clients in a personalised and targeted manner, driving higher conversion rates and fostering long-term customer relationships.
nurtur.group and Loop Estate Agency Software will continue to explore opportunities for further collaboration, working together to deliver innovative solutions that drive success within the estate agency sector.