Innovation, acceleration, growth – The Guild Annual Conference 2022

The Guild - Annual Conference 2022

For the first time in two years The Guild of Property Professionals will once again be holding its Annual Conference and Awards Ceremony in person. Holding its last conference virtually, The Guild will be back at the QEII Centre in Westminster, London on 10 March 2022.

Iain McKenzie, CEO of The Guild of Property Professionals, says that a lot has happened in both the sector and the world over the past year, so the Annual Conference, which is titled ‘Innovation. Acceleration. Growth’, will be a great opportunity to both reflect and recognise the amazing accomplishments that many of the Members have achieved during 2021. “While we have held regional meetings with our Members throughout the UK, the upcoming conference will be the first time the entire network will have been able to get together and celebrate since the start of the pandemic. Many of our Members have excelled and achieved some incredible results during 2021, so being able to acknowledge that as a network in person will be special. We are looking forward to the 10th of March and welcoming our award-winning network back into the same room,” he adds.

The Annual Conference will provide Members with the opportunity to network and hear from some amazing industry professionals and keynote speakers. “We have a selection of exceptional speakers and industry experts, who will be providing our Members with valuable insight regarding the economy and what to expect in 2022, as well as the digitalisation of the sector and how agents can use digital marketing to gain a competitive advantage. In the afternoon, we will have a masterclass panel discussion on the tools and services that agents can use to drive their business forward, talks on how agents can win instructions the green way, and the trends and innovations we are seeing within the sales and lettings sectors. And what conference would be complete without a talk from Compliance Officer, Paul Offley, who will be discussing legislation and compliance matters impacting agents,” says McKenzie.

This year there will be two keynote speakers at the conference. The first is Katie King, published Author and Management Consultant, renowned for digital transformation and AI. Katie will be focusing on the specific digital transformation within the estate agency sector. She regularly consults on adapting to Business 4.0, having advised numerous leading brands and business leaders, such as Richard Branson, O2, Orange, Accenture, Harrods, Saatchi & Saatchi, PA Consulting, Arsenal FC, NHS trusts, universities and many more.

The second speaker is Debra Searle MVO, MBE, ranked No.3 in World’s Top Motivational Speakers in 2021. She is a professional adventurer, and serial entrepreneur, who rowed the Atlantic solo. Not only have her expeditions taken her across the Atlantic, but around Antarctica, up to the Arctic Circle and everywhere in between. She has also launched five companies, is a published author, has presented for the BBC and is a trusted corporate speaker. The movie of Debra’s Atlantic rowing story is currently in development in Hollywood. Debra will be talking at the conference about the importance of choosing your attitude, no matter the obstacles.

“In the evening we will be presenting the Guild Awards, which are sponsored by The Telegraph. This gives us an opportunity to recognise and honour agents who have gone above and beyond for their clients and the industry in 2021. Last year was an exceptional year for the network and we would like to acknowledge the amazing results many of our Members have achieved over the past 12 months. We are looking forward to celebrating together,” McKenzie concludes.

For more information about the Guild Conference or to book tickets, visit