Google Business Profile, a pivotal platform for businesses seeking online visibility, has recently introduced a highly sought after feature that’s right up the property industry’s street. Estate agents can now seamlessly integrate their social media profiles into their Google Business Profile, amplifying their online presence and fostering deeper connections with clients.
This innovative update comes as a result of Google’s commitment to providing businesses with dynamic tools to showcase their brand identity. By allowing estate agents to showcase their social media profiles directly on their Google Business Profile, the platform aims to facilitate a more comprehensive and engaging experience for both agents and potential clients.
Ben Sellers, Co-founder of Starberry, part of nurtur.group, expressed enthusiasm for this new feature, stating, “We believe in the power of digital presence, and integrating social media profiles into Google Business Profiles is just what the doctor ordered for estate agents. It’s about creating a seamless online local experience where agents can authentically represent their brand and connect with clients on various platforms.”
The integration of social media profiles brings several benefits to estate agents:
Expanded Reach -With direct links to social media, estate agents can extend their reach beyond Google Business Profile, engaging with a broader audience on platforms like Facebook, Instagram, Twitter and LinkedIn.
Enhanced Branding – Integrating social media allows agents to showcase their brand personality, share success stories, and provide a behind-the-scenes look, fostering a more authentic and relatable connection with potential clients.
Improved Client Interaction – Clients can now easily connect with estate agents through their preferred social media channels, streamlining communication and creating a more personalised experience.
Boosted Credibility – A robust online presence, including social media integration, enhances an agent’s credibility in the digital age. Clients can explore an agent’s professional journey, client testimonials, and industry insights, building trust and confidence.
Sellers says, “by incorporating social media seamlessly into Google Business Profiles, estate agents can elevate their online presence and stay ahead in a competitive market on a platform that is regarded as the lowest hanging fruit source for quality leads. Starberry has a large, dedicated team that does nothing but optimise thousands of Google Map listings via estate agents’ Google Business Profile.”
Google Business Profile continues to be a cornerstone for businesses aiming to establish a robust online presence. With the integration of social media profiles, estate agents can leverage the power of diverse online platforms to connect, engage, and thrive in the digital realm.