Fine & Country, a prominent name in the estate agency sector, is excited to announce the launch of a dynamic marketing campaign centred around its remarkable achievement as the most recommended national estate agency brand amongst consumers. The brand’s outstanding customer satisfaction has been revealed in a comprehensive analysis of YouGov data conducted by boutique marketing consultancy, unchained.marketing. The analysis involved over 21,000 respondents and provided invaluable insights into customer sentiment within the estate agency industry as of July 2023.
The scale of the survey, boasting an impressive average of 700 respondents per brand, has resulted in a profound understanding of consumer preferences and perceptions. The Net Recommendation Score (NRS), akin to the Net Promoter Score (NPS), was formulated by calculating the percentage of respondents who would recommend a specific brand, while taking out those who wouldn’t. Fine & Country emerged as the clear leader of the most recommended, achieving an exceptional net recommendation score of 76%. This score stands as a robust indicator of the brand’s commitment to customer satisfaction and unwavering loyalty.
What sets this analysis apart is its resistance to manipulation or bias. Unlike some feedback platforms that can be influenced by selectively directing positive reviews while discouraging negative feedback, the analysis by unchained.marketing offers an unbiased representation of genuine customer sentiment.
“We are immensely proud of the recognition Fine & Country has received through the YouGov data analysis,” said Nicky Stevenson, Managing Director of Fine & Country. “Our customers are at the heart of everything we do, and this outstanding Net Recommendation Score reflects the hard work and dedication of our network to consistently provide exceptional service and experiences. We are excited to leverage this achievement to further elevate our brand’s reputation and connect with even more potential clients.”
The launch of this marketing campaign coincides with a pivotal moment for Fine & Country, providing an opportunity to not only celebrate its well-deserved status but also to deepen its engagement with both existing and prospective clients. The campaign will encompass a variety of mediums, showcasing the brand’s dedication to customer satisfaction, professionalism, and expertise within the property industry.