Premium estate agency, Fine & Country are currently hosting a Masterclass Series, tapping into the expertise of the leading property professionals within the network. Held in London and in Leeds giving access to as much of the network as possible, the series focuses on sharing knowledge and ideas that can further enhance an agent’s chances of success within the upper quartile of the property market.
Simon Leadbetter, Global CEO of Fine & Country, says: “We have a wealth of expertise and experience within our network and the Masterclass Series is an opportunity for some of our leading agents to share their stories and strategies when it comes to successfully generating more leads, winning more listings and marketing high-end properties in a competitive market.”
The first instalment of the series was held on Tuesday, 17 May and saw over 50 agents attend. Some of the speakers included experienced international speaker, coach, trainer and estate agent, Jon Handford, Director at Fine & Country UK and one of the leading agents in the West Midlands. He shared his secret to consistently charging a 2.5% fee as well as an upfront marketing contribution.
Ed Casson and Simon Pelling, co-directors of Fine & Country South Essex shared their story on succeeding with the Fine & Country brand after building their business from scratch and are yet to lose a listing to a competitor.
Director of Fine & Country Turnham Green Terrace, Ben Madden discussed how he has successfully built the Fine & Country brand against strong, established competition in an extremely competitive prime London market.
And lastly, Fine & Country UK Business Development Manager, Gaven Swan covered common objectives and how best to overcome these, ensuring more listings and business growth.
Nicky Stevenson, MD of Fine & Country UK, says: “I was delighted to be able to host the event for agents across the network, coming together to learn from established Fine & Country agents who have made significant headway within the premium sector of the market. We are grateful to have the calibre of agents we have within the network, agents who are willing to give back and make a contribution to the growth and development of the network as a whole.”
“We have a remarkable depth of knowledge within our network and having a series where our agents can learn from each other and expand their scope in great,” says Leadbetter. “Our agents are bringing their experience from the coal face to assist both new and existing Fine & Country agents to maximise the opportunities in their marketplace. The proven techniques and strategies presented at the Masterclass Series will assist our agents to drive growth in their businesses and will help to position them as the premium agent of choose within the upper quartile of the market within their area. We look forward to seeing the next group of agents at our next event on 24 May in Leeds.”
