Premium estate agency, Fine & Country has received valuable feedback from its agents and business owners who attended the Autumn Regional Tour events held in November. Attendees were asked to rate their experiences of 2023 and provide expectations for 2024. The overall average rating across all regions was 6.82 out of ten for 2023 and a notable 8.49 outlook for 2024.
The Regional Tour, which focused on success strategies for the upcoming year, provided attendees with a completed one-page action plan to guide their path to success. During the events, participants were able to share valuable insights, and explore success stories that can benefit agents across the network. Rating their experience of the year, enabled agents to identify challenges as well as opportunities to overcome those in the year ahead.
Nicky Stevenson, Managing Director of Fine & Country, commented on the feedback, saying, “Based on the feedback we have received from the network, it is safe to say our agents are optimistic about the year ahead but are realistic about the fact that next year will not be without it challenges. While many have experienced a more challenging market during 2023, most believe that 2024 will be a better year and are excited about the potential opportunities that lie ahead. Sellers will need proactive agents with the tools to maximise their sale price and Fine & Country agents know they can achieve this for their clients.”
Despite the challenges experienced this year, there were some positive aspects such as more stock coming to market in 2023, and some offices expanded their market share. Although most had a slow start to the year, many reported a strong final quarter.
According to Stevenson the optimism for 2024 stems from buyers becoming more comfortable with the higher interest rate environment as the new normal. “Vendors are also displaying greater realism about pricing, a critical factor in the current market. Fine & Country agents highlighted the brand’s positioning and marketing tools that set them apart from competitors. In tougher markets, skilled agents can increase their market share and prove more valuable to vendors.”
Stevenson emphasised the changing landscape for agents, stating, “Gone are the days where agents were merely order takers picking up calls and waiting for leads to come in; they will now have to prospect and become deal makers. For agents with the right skills and support, a tougher market can be an opportunity to grow. Fine & Country agents are both excited and well-equipped to maximise the potential opportunities that may reveal themselves in the year ahead.”
The Fine & Country Regional Tour provided a platform for agents to share experiences, gain insights, and prepare for the challenges and opportunities that lie ahead in 2024. The positive feedback underscores the resilience and adaptability of Fine & Country agents in navigating the dynamic landscape of the property market.